Philly Music Fest
Philly Music Fest is a nonprofit festival benefiting music education in Philadelphia schools. A celebration of the city’s vibrant music scene, PMF is a seven-day showcase of emerging local artists.
GRAPHIC DESIGN ✷ PACKAGING ✷ ILLUSTRATION ✷ WEBSITE
Greg Seltzer, Founder
“Hannah’s creative talents are incredible, but equally as important - Hannah is flexible and organized, facilitating a process that arrives at a wonderful and meaningful result.”
Illustration & Visual Identity
This is the seventh year that I have done the artwork for Philly Music Fest. Each year I am given a playlist and a theme to follow for inspiration. This year the theme was “trains”.
I depicted Philadelphia’s beloved public transportation system SEPTA train as the focal point for this year’s visual identity. I looked through countless photos of SEPTA trains and found an old model that worked like a charm.
Packaging
This was a special year where we partnered with Workhorse Brewing to create a unique beer for the festival. Using the design work from this year’s posters and marketing materials, we created a custom beer label.
