B.PHL FEST
B.PHL is an annual festival for creatives, entrepreneurs, leaders, students, and industry changemakers from near and far. Featuring global keynote speakers, hands-on workshops, engaging conversations, and live entertainment throughout, B.PHL brings the best and brightest to Philadelphia for a dynamic event.
CREATIVE DIRECTION ✷ VISUAL IDENTITY ✷ GRAPHIC DESIGN
Visual Identity
Building upon the existing B.PHL logo, my team and I developed a visual identity system consisting of variations on their logo mark — the lightning bolt. This festival is known for spanning across industries, so we aimed to reflect that diversity through an array of patterns, brush strokes and styles.
Creative Direction
I led a team of designers to create a suite of visuals for B.PHL’s live event. From buttons, to social media graphics to vinyl decals that wrapped the entire space.
