A Philly Special Christmas
A Philly Special Christmas is a Christmas album created by the Philadelphia Eagles' Jason Kelce, Jordan Mailata, and Lane Johnson.
CREATIVE DIRECTION ✷ GRAPHIC DESIGN ✷ ILLUSTRATION
Connor Barwin
"Hannah is very talented and wonderful to work with. She took our vision and created a beautiful and unique illustrative brand for our project. The end product makes you feel the same joy and happiness that our project was all about."
$4.4 Million in Sales
$4.4 Million in Sales
I am currently in my third year leading the creative direction for the album artwork and am thrilled to share how wildly successful this project has been. Over the past two year, APSC has raised over $4.4 million in sales that has been donated to local Philadelphia charities.
When the inaugural album was released it shook Philadelphia and the rest of the country. The album sold out three times and became the hardest Christmas gift to get in America. You could find the album being resold on eBay for a whopping $4,200. Last year, it sold out in 9 minutes.
Creative Direction
The 2022 album:
Illustration
The illustration for this project took 136 hours. In that time I created over 200 custom illustrated characters, over 40 custom Philadelphia icons and countless instruments, christmas goodies and other details to make this album cover the “Where’s Waldo” style masterpiece that it became.
Due to the volume of requests, I created a reel uncovering the hidden gems in the design. The reel went viral. Here are the results:
Likes
232K
Plays
23K
Shares
1.4K
Saves
2.1K
Reach
As if this all weren’t enough, the cherry on top was that my artwork made it to the White House.
Merch
Using the artwork from 2022 I created a limited edition line of merch that sold out within 48 hours. I worked closely with Homage’s marketing team to plan and prepare for a successful rollout.
